![]() ![]() For instance, their new Office Suite 2013 SkyDrive services makes having SkyDrive integral for you to back up your essentials. It also provides deep operating system level integration through native clients as well as API level integration with supported applications. Microsoft, on the other hand, has their own solution for this which is Microsoft SkyDrive. In fact, Google encourages app developers to actively use Google Drive API for their apps for better integration in Android. Analysts are claiming that Google Drive is also a core service in Google’s portfolio now, given the prominence Google is giving to its cloud storage platform. All these are built on a few core services provided by Google including Search and Gmail. In the process, they have introduced many interesting additions to their portfolio including their own browser, their own operating system (mobile and notebook), their own smart devices etc. As with all successful tech giants, Google also needed to innovate constantly and consistently in order to survive the rat race. Portraying that, it is hard to find someone who hasn’t heard of Google nowadays this was or the other. They have made their brand name a wide spread phenomena even without the world knowing it. Emphasizing their importance in searching, we now have a word in our dictionaries called googling, which means searching something on Google. On the contrary, Google is a relatively new company, originated in 1998 / 1999 in Mountain View, but has added significant colors to the internet rainbow since then. Since then, they have constantly evolved in to what they are today, and they still have the monopoly over the desktop operating system market and office suite market too. But they gained popularity starting from the 1984 – 1994 decade when they introduced Windows and Office. From these two companies, Microsoft is the oldest dating back to 1972. Imagine if they decide to turn off their search engines for a day more than two thirds of the worlds’ internet users will have to live in the dark and not to mention the trillions of potential losses. In fact, they can be considered as super powers in the world today. Microsoft and Google are two well established techno giants in today’s arena. ![]()
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